What's Price Got to Do With It?

When it comes to managing your own membership site website there are several things to consider. First, what is your website going to be about? Second, who's the target audience? Third, how are you going to market your website?

And finally, what is the price of my monthly memberships?

You're perhaps wondering what price has to do with the other three questions directed towards marketing?

And the answer is everything.

Pricing can affect all aspects of the marketing of your membership site. Your price will increase or decrease depending upon what you want out of your website. Let's go through the three most significant questions one at a time, analyzing what price has to do with it.

1. What is your website going to be about? The demand for your content decides your price. If there are millions of other websites about the same thing and they're offering only 10$ per month, then there's a pretty good chance no one is going to join your 30$ per month website. Yet, if you have a great new idea with fresh content and less competition, then you are able to up the monthly fee. People will pay for original content, especially if your member site offers something extra.

2. Who is the target audience? Do you prefer to attract teenagers searching for an easy answer to their homework assignment on Shakespeare? Or are you concentrating on the high rollers who are seeking the top-of-the-line ski resorts where cost is not a problem?

Your market audience affects your price. If your target audience is students or children, you cannot expect them to pay 30-40$ per month on a membership - their monthly income is more likely allowance remember!

However, if you're directing your website to upper-class individuals, then you'll be able to up the price.

3. How do you want to market your website? Again, price is the key component to this question. First of all, price is among the most important things people consider when deciding to click that extra step and join the sight.

Do you want to have thousands of members who look into your website once in a while? Or do you want hundreds of members who admire your website and can't wait to read the latest content?

If you want to get as many members as possible, it's best to price low. For instance, if you charge only 10$ a month and your members stop using the website they still might continue to pay, thinking 'Oh well, it's only ten dollars a month.'

However, if you want to pride yourself on your websites' content and market your website as the best of the best, then charging a higher fee is only understandable. After all, people know that they get what they pay for. And a high standard web site deserves a higher fee.

Author: Devraaj Khattri

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www.member-site-manager.com
www.awesome-membership-riches.com


Article source: Free Business Ideas Articles.