As you prepare to face this recession, you need to think globally and act locally. Many people have difficulty conceiving of operating a global business from their home. They tend to think small, relying upon a frame of reference developed from their past, and in so doing miss the real value of the internet. But if you are struggling to surmount the financial problems that plague us, you need to think outside the borders in order to find a workable solution.

When planning an Internet business, thinking small is a recipe for failure. But this is a common problem because people tend to use past experience as a foundation for the future. If you've never conducted business over the Internet, it is easy to think within the context of your prior business experience. But failing to realize the vast and true potential of the Internet is a serious if not fatal mistake.

In the early days of Internet marketing businesses launched websites that were more like online electronic stores. They even called their websites storefronts. There is nothing inherently wrong with this concept provided of course that you recognize the global nature of the Internet. Huge retailers such as LL Bean, Lands End, Cabella, and any one of a number of other large companies found that by marketing to a global audience they could generate exponentially more revenue than they could out of their retail locations. Conducting business globally requires incrementally additional costs but is well worth the investment because of the extreme profitability.

Smaller businesses though did not recognize this global potential. They set up a storefront that was roughly an electronic version of their bricks and mortar business. But in what is now being called Web 2.0, the entire business model has changed. The new approach is to move away from the storefront model and use the web as a marketing system. Using a proven set of strategies, tactics, and tools, the New Age Internet entrepreneur creates a massive funnel of highly qualified leads every day.

Regardless of what business you're in and regardless of whether it is online or not, leads and potential customers represent the lifeblood of the enterprise. By using the Internet to create an endless stream of potential eager buyers, even a small home-based business can realize unprecedented growth. This process cannot be conducted haphazardly however. It requires a system and a state-of-the-art approach to Internet marketing. If you do not have the expertise to develop and implement such a system, go online and look for a business in a box. By teaming up with the company that offers a turnkey solution, you will be able to launch your business and become profitable very quickly.

Author: Mario Venturini

About the author:
Mario Venturini is a business coach and mentor based out of Sao Paula, Brazil, that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Mario and his team have assisted hundreds of people in generating profits that exceed $250K or more in their first year. For more information and to contact Mario, visit:
http://www.Fulfil-Your-Destiny.com


Article source: Free Business Ideas Articles.