Sometimes it is good to stick with the basics of list building. There is no necessity of using complicated marketing techniques when the basic methods work. No matter what, it will require sacrifice, in terms of time or money. It's best to use methods which bring in the most subscribers, rather than focusing your efforts on methods which bring in small amount of subscribers.
PAY PER CLICK: Paid traffic is the fastest way to get traffic to your site. With this type promotion you do not have to worry about getting your site listed in search engines. Furthermore, getting joint venture partners to promote your product will bring up certain issues. For instance, 'returning your JV partner's favor' by promoting his product. What if you don't like his product? You won't encounter this kind of problem when you use this type of promotion.
AFFILIATES: Leveraging your affiliates' reputation is a great way to build your list. If they like and recommend your product, the conversion rates might be higher than pay per click marketing. Find affiliates who know their market well, and genuinely care about their customers. When this happens, you get targeted leads. Make it easy for affiliates to promote your product by having a proper affiliate tracking system and all the tools set up for them.
BLOGGING: Blogging is the best free way of getting traffic. Although it requires a little bit more patience compared to pay per click which gives you instant traffic, blogging allows you to benefit in the long term. As you place each page out on the net, people will find you through search engines and that traffic will keep coming in even after 10 years (assuming people's interest on that topic do not decline).
The whole process is also automated as you can place an opt-in box beside your blog posts, or simply invite them through a pop-up. But be careful of using pop-ups as it may annoy your visitors and may even hurt your reputation.
Which methods of promotion have you used?
Solely focusing on these 3 methods can build a significant amount of subscribers to your list. Make sure you focus on improving your relationship of your current list, or you'll eventually lose them. Don't let this happen or your efforts of building a list will have been wasted.
There is no one best way to build your list, there are advantages and disadvantages of each technique, but the most important factor is not to lose sight of your end goal- building a targeted list of subscribers. Focus on the technique you are most comfortable with and do it well.
Author: Gabriel Lee Reegan
About the author:
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Article source: Free Business Ideas Articles.
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