The title tag is one of the most important factors used in the search engine optimization process. Search engine optimizers(SEO) starts their process by crafting perfect title tags and that is becausesearch engines give great weight age to the title tag in computing what each web page is about.. By using accurate and descriptive text, you can help your web page rank better.

The title should be short and informative,within 150 characters, including space. It must contain the most important keywords, preferably at the beginning of the title. The title is as important as visible text or website content as is for inbound links as well.

While doing a keyword search on search engines like Google, people usually check first the title tag of a particular result, and decide if it fit their needs. Thereforedescriptive and straight to the point titles are backed with good rankings and click thru rates.Sometimes pages with poor titles can be just as worst off as a page with low rankings. To have great SEO results, it is mandatory to have great title tag for both search engine bots and Internet users.

No doubt, creation of a title tag it can take only a few minutes but it definitely influence traffic to your site. Furthermore, it helps your business site to stand out from others.

Some Do's on writing perfect title tags:

* The vocabulary used in the website content or articles must be persuasive which will draw the customer's attention towards your site.
* Start your title tag with the most important keyword you are targeting on that specific page
* The concise and impressive website's slogan and keywords stand out to your potential customers.
* The keywords in the title tag must follow the'KISS' concept (keep it simple and straight). In fact, people do not read lengthy descriptions.
* There must be appropriate title tag for every page in your site.

Some Don'ts on gaining importance of keywords in title tags:

* Do not overuse the keywords.
* Company name in the title should not be used; instead some impressive and concise phrase should be used to capture the interest of people.
* Less usage of information in your title otherwise it will confuse and turn potential customers away.
* Never leave title tag blank
* Have a different tag for each web page

These simple rules help you in creating importance of keyword in title tag in your website. An impressive and concise title tag increases traffic to your website.

Author: Pitstop Media

About the author:
Pitstop Media is a Vancouver based company, providing Internet marketing services. We offer search optimization services, Pay Per Click Services (PPC services) to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com


Article source: Free Business Ideas Articles.